Us market research firm NPD said on Wednesday that online sales of manicures in the UK had increased rapidly during the covid-19 lockdown, or "lipstick effect".
The "lipstick effect" refers to an economic phenomenon caused by the recession that leads to the hot sale of lipstick. It is also called the "low-price product preference trend". In a depressed economy, people will still have a strong desire to spend and will turn to cheaper luxury goods.
In the first week of the total lockdown, online sales of nail base and face oils rose 102%, online sales of colored nail polish rose 18%, and online sales of nail care products rose 13%. Pink, red and beige nail polish were the most popular among consumers during the lockdown.