How Should The Transformation Of Traditional Beauty Enterprises Go?

- Jun 03, 2019-

Where do traditional businesses lose?
1. The popularity of the Internet, smart phone applications and the rise of shopping e-commerce platform make it extremely easy for consumers to choose. The Internet breaks through the regional barrier of information and ends the monopoly of big brands and the barrier of channel operation. Numerous personalized small and medium-sized brands take advantage of the communication characteristics of the Internet and rise rapidly.

2.  The traditional marketing attributes of beauty industry are characterized by multiple levels and low efficiency. Under the impact of the Internet de-intermediation, the commercial efficiency has been defeated.

In this context, big data, IP, small programs and digital marketing have become the traditional direction of positive transformation and progress.