Originated from Guangdong International Beauty Fair and started in 1989, China international beauty fair, which represents the weather vane of China beauty industry, has been successfully held for 52 sessions. In May 2016, it entered Shanghai for the first time and achieved great achievements. It will be held in Guangzhou, Shanghai, Beijing and Shenzhen six times a year from 2019. The annual exhibition area reaches 910,000 square meters. Beauty expo is the cradle of the birth of a Chinese national brand independently established by the Chinese people, the booster of international brands, and an industry platform that drives the circular linkage development of the industry. Covering the whole industrial chain, it gathers the world's high-end exhibitors, buyers and professionals in the industry, integrating with the international fashion industry, and is an ideal platform for the industry to achieve one-stop procurement plan.