In the new retail era, consumers lead the new trend of Chinese beauty cosmetics industry

- Nov 23, 2020-

1.New requirements:
The younger generation of consumers are interested in beauty products
Pay more attention to safety, high efficacy, novel and dazzling

2.The new marketing:
Content is marketing
New models such as KOL and live streaming bring about marketing changes

3.The new channel:
Omni-channel integration is the trend of The Times
The boundary between marketing and channel is gradually blurred

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