How do beauty brands face more and more sophisticated consumers?

- Nov 25, 2020-

For the cosmetics industry, in the face of increasingly sophisticated consumers, brands driven by marketing, low prices and discounts will eventually be abandoned. Satisfying consumers with big data, creating demands and leading trends are the powerful driving forces for brand development.

In the final analysis, it is to take consumers as the core and data as the driving force to explore the growth of category and jointly build category development. More brands will drive category digitization and continue to be implemented through the data indicator system, which will drive the growth of trend insight, new product innovation, link optimization and category upgrading.